◄ Case Study
A touch of sustainable luxury for healthcare workers
Timeline
December 2021
8 months
Services
Branding
UI / UX Design
Custom Development
Shopify Plus eCommerce
Animation
A touch of sustainable luxury for healthcare workers
Welles set out to make a difference to the healthcare industry by providing comfortable, unique scrubs that also have a positive environmental impact. With products using state of the art fabric derived from plastic bottles – their aim is to marry the durability of synthetic materials with an earth friendly impact on nature. They approached us to partner with them on the project, helping create a strong brand narrative and eCommerce experience that reflected the items they were selling.
We knew we needed to carefully map out the customer journey on the site and understand their purchasing behaviour. The design was approached with a clean and simple aesthetic to make the shopping experience easy, allowing space to showcase the scrubs but also make it straightforward for their target demographic to shop efficiently (As healthcare workers are notoriously short on time).
To highlight the science underpinning Welles’ unique product range, we crafted a dedicated site experience that outlines their unique fabric technology. The Terral-X page was a collaboration with a 3D artist, where the interface uses scroll integration to immerse the user in a visual experience as they move down the page. This helps to give users the sense of touch throughout.
A major foundational element of the Welles site is sustainability, embedded into their garments and part of their core values. The sustainability page needed to emphasise this, so we created a page that clearly laid out the information and drew the user in with full screen images, helping tell the brand story in a visually engaging format.
With customers who have particular characteristics and needs, we knew we needed to carefully map out their journey on the site and understand their purchasing behaviour. The resulting Teams Order functionality was custom made for Welles within Shopify, making it easier to bulk order scrubs for entire teams.
Welles is a company we are proud to have worked with, both with an evident benefit to society and a sustainability focus that aligns with our own. This project was a truly collaborative working relationship, helping to bring a custom, easy-to-use site to life.
Key results
Flexible Content Management
Bulk Product Purchasing
Custom Development