◄ Case Study
Magical party planning simplified
UX / UI Development
Distributing to more than a quarter of a million households per year, Party Pieces’ catalogue is packed full of fantastic and fashionable ideas for any occasion!
This site needed to be able to evolve with Party Pieces; from selling unique, one-off products to selling highly-curated, unique product bundles that would be able to increase their Average Order Value. Little Vitamin achieved a visual identity with Party Pieces’ site that exudes their passion and excitement for celebrating and is engaging for consumers of all ages.
The added features and better messaging allowed Fempowered to market their products with a functioning website to redirect to. It also increased their traffic, conversion rate, while the bug fixes and improvements drastically reduced their dropouts at cart stage. Working with their team and for such an impactful company was great, and we loved translating the complex features from the backend into a simple interface, for everything to tie together nicely with their brand, offer and message.