◄ Case Study
Demonstrating the potential of sustainable mobility
UX / UI Development
Formula E is an all-electric street racing series, developed as a means of demonstrating the potential of sustainable mobility to create a better, cleaner world.
When expanding their message into merchandise, Formula E approached Vitamin to build an eCommerce store that would be cohesive with their existing Formula E site, and that would be easily scalable. With their new Shopify site, Formula E’s customers are able to choose from a number of different currencies and explore an engaging visual storefront.
In September 2020, the ABB FIA Formula E World Championship became the first global sport to be certified with a net zero carbon footprint from inception. We were pleased to have built a cohesive store for Formula E.
Informative & Educational
Improved Site Speed