◄ Case Study
Highlighting fine materials with simplistic design.
UX / UI Development
Charli was founded in 2008 with the mission of creating beautiful knitwear from materials that are luxurious and sustainable. Their materials are of the finest quality, allowing their garments to value simplicity in design.
We carried Charli’s aesthetic of simplicity and clean lines into the UX/UI designs, allowing the beautiful garments and materials to speak for themselves. We utilised the textures associated with knitwear as a mechanism tying the site together, with the addition of striped patterns and knitted visual lines behind text.
At Little Vitamin, we value sustainability and are proud to work with brands with values in line with ours. We continue to work with Charli as they release new collections, each as stunning as the last.
Decrease Cart Dropouts
Maximise Brand Exposure