◄ Case Study
Reinvigorating Australia’s premier audio brand
UX / UI Development
Addicted to Audio is committed to presenting cutting-edge products from the world’s very best brands to a new generation. Their commitment to the cutting-edge follows through to their branding. We were approached to refresh and modernise their brand whilst retaining their recognisably quirky characters throughout the user interface designs. These characters help to make the user experience as entertaining as Addicted to Audio’s products.
Our challenge was to transform the existing ATA brand with an injection of modernity and boldness, whilst retaining their quirky characters. The result was a confident identity that seamlessly complements the cheeky personality of ATA’s friendly faces. Bringing the characters into the User Interface, they were an asset in creating surprising interactions on hover and scroll that suits the tone of their new brand perfectly.
With physical retail spaces across Australia, Addicted to Audio is widely regarded as Australia’s premier streaming and audio destination, for enthusiasts and newcomers alike. With such a popular brand and offering that is only growing in size, ATA’s flexible Shopify store grows as they do. They are able to manage their extensive inventory, and the thousands of online customers that visit every day, through Shopify’s easy to use CMS.
Decrease Cart Dropouts
Reduce Bounce Rate